The Rolex GMT-Master II "Pepsi" in steel is a watch that transcends mere timekeeping. It's an icon, a symbol of status, and a highly sought-after collectible. Its instantly recognizable two-tone blue and red bezel, nicknamed the "Pepsi" for its resemblance to the iconic soft drink's logo, has captivated watch enthusiasts for decades. This article will explore the history, desirability, and market value of the steel Rolex GMT-Master II Pepsi, focusing on specific models and addressing common questions surrounding this legendary timepiece.
We'll begin with the specific example mentioned: a 2003 MINT Rolex GMT-Master II 2 Pepsi 40mm Steel 16710 NO HOLES Black Watch Box, listed on Chrono24 for $11,492 + $129 shipping. This listing highlights several key features frequently sought after by collectors: its excellent condition ("MINT"), the highly desirable "no holes" bracelet (referring to the lack of drilled holes in the bracelet links, a feature of earlier models), and the inclusion of the original black Rolex box. This exemplifies the premium placed on originality and condition in the secondary market for these watches.
Rolex GMT Pepsi Discontinued:
The specific 16710 reference, like the example mentioned, represents a discontinued model. Rolex periodically updates its models, and the 16710 was superseded by newer references. The discontinuation of a model often contributes significantly to its value. The fact that no more 16710 Pepsi GMT-Masters are being produced creates a limited supply, driving up demand among collectors and enthusiasts who appreciate the aesthetics and history of this particular reference. This creates a sense of exclusivity, making owning a discontinued model like the 16710 a more significant achievement. The scarcity, coupled with the enduring popularity of the Pepsi bezel, ensures that these discontinued models remain highly sought after and command significant prices on the pre-owned market.
Rolex GMT Pepsi 2020 and Rolex Pepsi 2021 Price:
The Rolex GMT-Master II Pepsi experienced a significant resurgence in popularity in the late 2010s and early 2020s. While the 16710 represents an earlier generation, the contemporary models released around 2020 and 2021 also saw inflated prices due to high demand and limited availability. The 2020 and 2021 models featured updated movements and often slight design modifications, but the core appeal of the Pepsi bezel remained. Precise pricing for these years varies greatly depending on condition, box and papers, and the specific retailer. However, it's safe to say that these models, like their predecessors, commanded and continue to command prices significantly above their original retail price. The secondary market often sees premiums of several thousand dollars, reflecting the intense demand.
Rolex GMT Pepsi For Sale:
Finding a Rolex GMT-Master II Pepsi for sale, especially in excellent condition, requires diligence and patience. Authorized Rolex retailers rarely have these watches in stock due to high demand and limited production. The pre-owned market, encompassing online platforms like Chrono24, eBay, and specialized watch forums, is the primary place to find these watches. However, buyers should exercise caution and verify the authenticity of the watch before purchasing. Dealing with reputable sellers and utilizing authentication services can help mitigate the risk of purchasing a counterfeit. The price will vary considerably based on the model year, condition, and included accessories.
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